Alongside Virtual reality (VR), Augmented Reality, also known as AR, is was one of the currently most interesting technologies. The high-performing cameras of smartphones now allow the recognition of designated markers and graphically complex visualizations of 3D-objects, animations, filters etc.
This opens a new world of creativity and fields of application. This allows the creation of interactive information, that encourages users to actively and especially interactively get involved with a company and their products.
Particularly the enriching of our surroundings with information offers new opportunities for all sorts of industries.