As one of the largest sponsors for winter- especially ski-sports, BMW ordered the creation of the portal BMW Mountains. Enthusiasts can find all sorts of information and inspiration revolving around mountain- and winter-sports.
BMW owners also receive recommended destinations in the mountains as well information about BMW Mountains partners in the respective region built in to their vehicles.
The BMW Mountains portal is a cooperative partner of the company Skiline, which provides a wide range of offers in skiing regions. This includes film- and photo-material of skiers as well as interactive altitude diagrams that users can view from home.
Together Skyline and other partners BMW organises the xDrive Cup. It provides users with a range of incentives and prizes, with the goal of motivating users to actively take part in winter-sports.
The portal was created with eZ Publish and additionally functions as a CRM-Plattform.
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