Human Factors

A good product must be user-friendly. That means more than merely having a nice shape – it has to feel right and to be convincing thanks to its easy handling and operation and through a layout of its elements that immediately makes sense. Comfort and ergonomics are clear basic requirements in all products we design – no matter what type of product – which our Human Factors experts ensure at an early stage in close exchange with the design teams, primarily using evaluation models.