Substantial design and innovation are always based on understanding context and culture, and the needs and desires that people harbour within. Developing insights that lead to such a deep understanding is not simply about collecting knowledge. It’s about creatively designing and deploying customised research-methods, the capability to make sense of findings and the art of discovering things that remain invisible to others - even though they might have access to the same data. Phoenix Design has a lively research practice that brings together researchers, strategists, designers and clients to jointly explore exciting, inspiring and enlightening avenues of opportunity.